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Big Data boosts advertising
Much has been written about the transformational role of Big Data in improving business performance, but the usefulness of data analysis has spread to almost all aspects of business. Most recently,...
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Boost marketing performance
The marketing landscape of 2013 is a menagerie of media vehicles, digital tools & platforms, Big Data initiatives, sales channels and influencer programs — all requiring coordination, integration...
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Cloud computing comes of age
Despite having come of age in just a few short years, not everyone is convinced cloud computing is IT’s silver bullet. At a recent IT industry event, Apple co-founder Steve Wozniak intimated, “I want...
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Curbing avoidable employee absences
Avoidable employee absences are a hidden killer of corporate profitability. Many leaders don’t realize that short-term, unplanned absences can cost the average medium-sized company millions of dollars...
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Powerful predictive analytics
Mark Twain was foreshadowing when he said, “the past does not repeat itself, but it rhymes.” Thanks to recent advances in predictive software, Big Data and cloud services, organizations now have real...
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6 Big Data Mistakes
Big Data is all the rage across many enterprises. The potential payoffs are compelling. For example, research out of MIT found that firms leveraging Big Data achieve, on average, 5-6% greater...
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Banking goes digital
The banking industry is changing, whether it likes it or not. In the past, the business was driven by capital-deployed, risk-management competencies and branch coverage. The financial meltdown of 2008,...
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Getting started with Big Data
Leveraging Big Data can help every company significantly improve competitiveness and financial results. At the same time, poorly conceived and executed initiatives can lead to wasted investment and...
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Consumer Good’s dilemma
Consumer Packaged Goods (CPG) has always been considered a solid, recession-proof business. After all, people always need to eat, wash and look after their households. However, steady demand does not...
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The Internet of Things is here
We are entering the age of the “Internet of Things,” where sensors, computers and devices are connected in a self-managing ecosystem. At home, this could mean your alarm clock communicating with your...
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